Terms & Conditions

What this tool is

BriefCase (part of the form-u.lab suite) is a free educational tool by Formula Creative, LLC that helps students turn a project idea into a brand brief deck. It is provided “as-is,” without warranties of any kind.

Your ideas stay yours

You own the ideas, names, and content you put into your brief and the brand concepts you develop with it. Formula Creative owns the brief template, format, and this tool. By downloading a deck you allow Formula Creative to keep and review your brief content and generated outputs to run and improve the program.

Acceptable use

• Don’t enter personal information (yours or anyone else’s).
• Don’t submit content that is hateful, harassing, or unlawful.
• Don’t attempt to disrupt or overload the service.

Liability

To the fullest extent permitted by law, Formula Creative is not liable for any damages arising from use of this tool. Generated decks are starting points for school projects, not professional advice.